A Boy and His Atom
You’re about to see the movie that holds the Guinness World Record for the world’s smallest stop-motion film.
IBM researchers recently announced a breakthrough in data storage: reducing the number of atoms it takes to store 1 bit of information from 1,000,000 to 12. To spread the word, we created a movie that can be seen only when you magnify it 100 million times. A movie made by moving atoms.
Moving Atoms - Making the World's Smallest Movie
After capturing the public’s imagination, we took them inside IBM Research and the world of atomic storage.
Every movie deserves a movie poster. We made ours by moving atoms.
In-depth content brought this nanoscale world to life for everyone from PHD students to fifth graders.
Recognition Included:
Cannes, 2013
-Gold, branded entertainment
-Silver, public relations
-Bronze, promotion and activation
-Bronze, cyber
One Show, 2014
-Gold, advertising, innovation in video
-Silver, design, short films and videos
-Silver, design, short form single
-Bronze, branded entertainment, animation
-Merit, animation and sound design
D&AD, 2014
-Wood Pencil, digital marketing - online branded films
AICP, 2014
-Most Next Award
Clios, 2014
-Gold, branded entertainment
-Bronze, content and contact
London International Awards, 2013
-Silver, "the new"
-Silver, "non-traditional"
-Finalist, digital business-to-business
-Finalist, digital viral
Webbys, 2014
-Nominee, branded entertainment - short form
-Honoree, technology
ADC, 2014
-Silver, online content
Effies, 2014
-Gold, single impact engagement
-Silver, brand experience
-Bronze, corporate reputation
Ted Ads Worth Spreading, 2014
-Winner
A-List Hollywood Awards, 2014
-Bronze, branded entertainment
-Bronze, tv/cinema/online/mobile, animation
Role: Creative Director, Creative Lead
Agency: Ogilvy