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IBM Datagrams

IBM tracks all the data for every player at the open in real time. So for the US Open, we took IBM’s live tennis data and created real-time video animations for Instagram with it. By graphically demonstrating IBM’s prowess with data, we helped launch @IBMSports on Instagram. Oh, and we got to live a few steps from Arthur Ashe Stadium for a week. 




This is what instagram looked like when the match was happening. 



Along with a beautiful video from our production partner Buck that shows a bit of the process.


Recognition:
D&AD
-Pencil, digital design

One Show
-Gold, interactive, online data visualization
-Merit, design, craft animation
-Merit, interactive, short form series
-Merit, interactive, animation

Cannes
-Silver, design, mobile animation

Webbys
-nomination

Google Creative Sandbox
-selection, advertising

Role: Creative Director, Copywriter
Agency: Ogilvy