Watson in the world
When Watson beat the world’s two best Jeopardy! players, he became one of the most famous examples of artificial intelligence out there. Now IBM has Watson working on real-world business problems, but most people still thought of him as “that quiz show robot.” We needed to let people know that Watson was already working with hundreds of companies in dozens of industries. So we showed them.Watson on Sesame Street
Watson on Fashion
Watson on Expertise
Watson on Personalization
Watson on Health
Watson in the World — because it's not really a campaign unless it comes with an anthem
Role: Creative Director, Copywriter
Agency: Ogilvy