Maybe it’s time for a little phone-life balance
Forty years ago, Motorola invented the cell phone. Cut to 2017, and mobile has changed the way we eat, bank, shop, learn, consult our doctors, and connect to loved ones. Yet while the smartphone can enrich our lives and bring us closer to those who are far away, it sometimes separates us from those who are right in front of us. In fact, according to Morgan Stanley, more than 91% of us have a phone within arm’s reach 24 hours a day. So we launched the Phone-life Balance campaign, asking people around the world to examine their smartphone behavior.
Take a look at the case study:
Below are a few of my favorite peices from this global campaign.
To begin, we raised awareness around the issue by by looking at how real people on real vacations were spending their trips:
Then, we created hyper-realistic figures and placed them at key NYC locations, so everyone could recognize themselves and rethink how they interact with their phone:
We also measured people’s brain waves to show them how much they missed when staring at their screen.
Everything led to our phone-life balance quiz, where people could check their smartphone behavior and learn how to improve it.
Recognition Included:
Cannes
-Bronze, public relations
-Shortlist, public relations
-Shortlist, outdoor
Role: Creative Director, Copywriter
Agency: Ogilvy