https://nielswest.cargo.site Niels West Wed, 13 Dec 2023 22:12:31 +0000 https://nielswest.cargo.site en https://nielswest.cargo.site/About Mon, 02 Oct 2017 17:50:56 +0000 Niels West https://nielswest.cargo.site/About Niels West&nbsp;Creative Director + WriterAbout https://nielswest.cargo.site/Homepage Mon, 02 Oct 2017 17:50:56 +0000 Niels West https://nielswest.cargo.site/Homepage window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-10792941-3'); https://nielswest.cargo.site/IBM-A-Boy-and-His-Atom Mon, 08 Jul 2013 02:17:27 +0000 Niels West https://nielswest.cargo.site/IBM-A-Boy-and-His-Atom A Boy and His Atom You’re about to see the movie that holds the Guinness World Record for the world’s smallest stop-motion film.&nbsp; IBM researchers recently announced a breakthrough in data storage: reducing the number of atoms it takes to store 1 bit of information from 1,000,000 to 12. To spread the word, we created a movie that can be seen only when you magnify it 100 million times. A movie made by moving atoms.&nbsp;&nbsp; Moving Atoms - Making the World's Smallest Movie After capturing the public’s imagination, we took them inside IBM Research and the world of atomic storage. Every movie deserves a movie poster. We made ours by moving atoms. <img width="543" height="800" width_o="543" height_o="800" data-src="https://freight.cargo.site/t/original/i/d666369a50ea6ee5bb05ca5ceadb6b93a7e414d3a08327cd173e2519d705a252/1_o.jpg" data-mid="4638745" border="0" src="https://freight.cargo.site/w/543/i/d666369a50ea6ee5bb05ca5ceadb6b93a7e414d3a08327cd173e2519d705a252/1_o.jpg" /> In-depth content brought this nanoscale world to life for everyone from PHD students to fifth graders. Recognition Included: Cannes, 2013-Gold, branded entertainment-Silver, public relations-Bronze, promotion and activation-Bronze, cyberOne Show, 2014-Gold, advertising, innovation in video-Silver, design, short films and videos-Silver, design, short form single-Bronze, branded entertainment, animation-Merit, animation and sound designD&amp;AD, 2014-Wood Pencil, digital marketing - online branded filmsAICP, 2014-Most Next AwardClios, 2014-Gold, branded entertainment-Bronze, content and contactLondon International Awards, 2013-Silver, "the new"-Silver, "non-traditional"-Finalist, digital business-to-business-Finalist, digital viralWebbys, 2014-Nominee, branded entertainment - short form-Honoree, technologyADC, 2014-Silver, online contentEffies, 2014-Gold, single impact engagement-Silver, brand experience-Bronze, corporate reputationTed Ads Worth Spreading, 2014-WinnerA-List Hollywood Awards, 2014-Bronze, branded entertainment-Bronze, tv/cinema/online/mobile, animation Role: Creative Director, Creative Lead Agency: Ogilvy https://nielswest.cargo.site/Motorola-Phone-life-Balance Fri, 23 Feb 2018 21:19:58 +0000 Niels West https://nielswest.cargo.site/Motorola-Phone-life-Balance Maybe it’s time for a little phone-life balance Forty years ago, Motorola invented the cell phone. Cut to today, and mobile has changed the way we eat, bank, shop, learn, consult our doctors, and connect to loved ones. Yet while the smartphone can enrich our lives and bring us closer to those who are far away, it sometimes separates us from those who are right in front of us. In fact, according to Morgan Stanley, more than 91% of us have a phone within arm’s reach 24 hours a day. So we launched the Phone-life Balance campaign, asking people around the world to examine their smartphone behavior.Take a look at the case study: Below are a few of my favorite peices from this global campaign.&nbsp; To begin, we raised awareness around the issue by by looking at how real people on real vacations were spending their trips: Then, we created hyper-realistic figures and placed them at key NYC locations, so everyone could recognize themselves and rethink how they interact with their phone: We also measured people’s brain waves to show them how much they missed when staring at their screen. Everything led to our&nbsp;phone-life balance quiz, where people could check their smartphone behavior and learn how to improve it. <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/ad9e715f0707f3eca845a20ce624a80e3c83cfde665b0ea21ae510df53aee5cf/Brainwaves-Posters-1.jpg" data-mid="16422823" border="0" src="https://freight.cargo.site/w/1000/i/ad9e715f0707f3eca845a20ce624a80e3c83cfde665b0ea21ae510df53aee5cf/Brainwaves-Posters-1.jpg" /> <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/13ff1a09e46f75b38b85670ad2b173dba00aca31989d230a85eb509b9f8e9d7f/Brainwaves-Posters-3.jpg" data-mid="16422789" border="0" src="https://freight.cargo.site/w/1000/i/13ff1a09e46f75b38b85670ad2b173dba00aca31989d230a85eb509b9f8e9d7f/Brainwaves-Posters-3.jpg" /> <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/0a31467b97a7dca089b9c2a0d2c53bbe0eda613ce56b09733929e44d4ecaf12e/Brainwaves-Posters-2.jpg" data-mid="16422816" border="0" src="https://freight.cargo.site/w/1000/i/0a31467b97a7dca089b9c2a0d2c53bbe0eda613ce56b09733929e44d4ecaf12e/Brainwaves-Posters-2.jpg" /> Recognition Included: Cannes-Bronze, public relations-Shortlist, public relations-Shortlist, outdoor&nbsp; Role: Creative Director, Copywriter&nbsp;Agency: Ogilvy https://nielswest.cargo.site/IBM-Datagrams Sun, 08 Sep 2013 13:09:11 +0000 Niels West https://nielswest.cargo.site/IBM-Datagrams IBM Datagrams IBM tracks all the data for every player at the open in real time. So for the US Open, we took IBM’s live tennis data and created real-time video animations for Instagram with it. By graphically demonstrating IBM’s prowess with data, we helped launch @IBMSports on Instagram. Oh, and we got to live a few steps from Arthur Ashe Stadium for a week.&nbsp; This is what instagram looked like when the match was happening.&nbsp; <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/aa16edd4fad32c37ff944993efc0d0bf089973e090b89bbca29e74ec73b1e4bd/GasquetvsFerrer.gif" data-mid="245847302" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/aa16edd4fad32c37ff944993efc0d0bf089973e090b89bbca29e74ec73b1e4bd/GasquetvsFerrer.gif" />&nbsp; &nbsp;<img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/e1bff091d1454af9e7ceb90824d594fa37b3ac1ea64f1bea39ca23706e7fa25d/NadalvsRobredo2.gif" data-mid="245847305" border="0" src="https://freight.cargo.site/w/300/i/e1bff091d1454af9e7ceb90824d594fa37b3ac1ea64f1bea39ca23706e7fa25d/NadalvsRobredo2.gif" />&nbsp; &nbsp;<img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/cdc6cbd57d109f8cca5c8e60e16a0334e6735de51a480da852bfd0b6ab1cea15/MakarovavsLi.gif" data-mid="245847303" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/cdc6cbd57d109f8cca5c8e60e16a0334e6735de51a480da852bfd0b6ab1cea15/MakarovavsLi.gif" />&nbsp; &nbsp;<img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/0894409bf2c5fe3ab1b09656384f23834316d3f176a88d4c0bcccc0c414c0a0b/WilliamsvsNavarro.gif" data-mid="245847306" border="0" src="https://freight.cargo.site/w/300/i/0894409bf2c5fe3ab1b09656384f23834316d3f176a88d4c0bcccc0c414c0a0b/WilliamsvsNavarro.gif" /> &nbsp;<img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/1c89df08b1c0088b06f58804c36c24b51b363173be05aa6abe55113574e33ebb/NadalvsRobredo1.gif" data-mid="245847304" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/1c89df08b1c0088b06f58804c36c24b51b363173be05aa6abe55113574e33ebb/NadalvsRobredo1.gif" /> Along with a beautiful video from our production partner Buck that shows a bit of the process. Recognition:D&amp;AD-Pencil, digital designOne Show-Gold, interactive, online data visualization-Merit, design, craft animation-Merit, interactive, short form series-Merit, interactive, animationCannes-Silver, design, mobile animationWebbys-nominationGoogle Creative Sandbox-selection, advertising Role: Creative Director, Copywriter Agency: Ogilvy https://nielswest.cargo.site/IBM-Watson Wed, 07 Sep 2011 18:59:57 +0000 Niels West https://nielswest.cargo.site/IBM-Watson Hello, my name is Watson Watson is a supercomputer that understands natural language. It competed on Jeopardy! and beat the grand champions Ken Jennings and Brad Rutter. The event was televised in February 2011 and was watched by millions. We worked with Jeopardy! and IBM to create this integrated campaign, which explained the science behind the challenge and caught the public's imagination. IBM became a part of pop culture for the first time in years and Watson was named Webby Person of the Year. Watson's five-word Webby speech? "Person of the year, ironic." CAMPAIGN OVERVIEW VIDEO SERIES Our eight-part series followed the development of Watson from a modest DeepQA machine to a formidable Jeopardy! contestant. Here are few selects. Teaser (featured on NYTimes.com, Engadget, Gizmodo and many more) Why Jeopardy!? (featured on LATimes.com, CNET, Crunchgear and Perez Hilton) The Face of Watson (featured on Fast Company and Flowing Data) Final Jeopardy! and the Future of Watson &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;b&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;THE WATSON AVATAR&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/b&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; We created an abstract piece of generative art that took cues from IBM's existing Smarter Planet ico and made use of color, speed, and shape to convey ideas of data, intelligence, and even emotion. We worked with pioneering generative artist Joshua Davis to bring the idea to life.&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; &amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;iframe src="http://player.vimeo.com/video/19344174?title=0&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;byline=0&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;portrait=0" width="800" height="450" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen="" style="width: 800px; height: 450px;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt; Conan O'Brien seemed to like it IBMWATSON.COM The Watson site was featured on CNN's home page the day it went live. <img width="834" height="498" width_o="834" height_o="498" data-src="https://freight.cargo.site/t/original/i/d4cf123aabe6bf86b21efe922a8e48a81f033147ee209f98912edc0c901a34e1/WatsonCnnCroppedBig_o.png" data-mid="4638749" border="0" src="https://freight.cargo.site/w/834/i/d4cf123aabe6bf86b21efe922a8e48a81f033147ee209f98912edc0c901a34e1/WatsonCnnCroppedBig_o.png" /> WHAT POWERS WATSON An interactive and shareable demo took users through the ins and outs of the Watson system – from its game interface to its cooling system. <img width="800" height="560" width_o="800" height_o="560" data-src="https://freight.cargo.site/t/original/i/61e7af680677f5fb1d33e1fa1be8edfa183c4da27fcd66eb9092a6ac4f120497/-6_o.jpeg" data-mid="4638751" border="0" src="https://freight.cargo.site/w/800/i/61e7af680677f5fb1d33e1fa1be8edfa183c4da27fcd66eb9092a6ac4f120497/-6_o.jpeg" /> <img width="800" height="560" width_o="800" height_o="560" data-src="https://freight.cargo.site/t/original/i/879c8ea834b1971190b34757f00438ef215d23315c3751d70c6d1395bd94af2c/-5_o.jpeg" data-mid="4638752" border="0" src="https://freight.cargo.site/w/800/i/879c8ea834b1971190b34757f00438ef215d23315c3751d70c6d1395bd94af2c/-5_o.jpeg" /> <img width="800" height="560" width_o="800" height_o="560" data-src="https://freight.cargo.site/t/original/i/0845a76d1f534ef6505ce0018387b3156fe9a8ecddcff94f10868c2d019d0453/-4_o.jpeg" data-mid="4638753" border="0" src="https://freight.cargo.site/w/800/i/0845a76d1f534ef6505ce0018387b3156fe9a8ecddcff94f10868c2d019d0453/-4_o.jpeg" /> <img width="800" height="560" width_o="800" height_o="560" data-src="https://freight.cargo.site/t/original/i/9d537bf517d4ea5f7c305fcbe05f876237aa9f5fe51032fc8ff6a08f66dacf89/-3_o.jpeg" data-mid="4638754" border="0" src="https://freight.cargo.site/w/800/i/9d537bf517d4ea5f7c305fcbe05f876237aa9f5fe51032fc8ff6a08f66dacf89/-3_o.jpeg" /> <img width="800" height="560" width_o="800" height_o="560" data-src="https://freight.cargo.site/t/original/i/fdc9c54f604a4a7284e7ab245bd33ac29b06e368f6fb54240cc88bafb651879f/-2_o.jpeg" data-mid="4638755" border="0" src="https://freight.cargo.site/w/800/i/fdc9c54f604a4a7284e7ab245bd33ac29b06e368f6fb54240cc88bafb651879f/-2_o.jpeg" /> <img width="640" height="448" width_o="640" height_o="448" data-src="https://freight.cargo.site/t/original/i/c2a4423f1c6fd92da66185708cfd71fc21a9f93d79849ea4c1a86b8b092e729e/-8_o.jpeg" data-mid="4638756" border="0" src="https://freight.cargo.site/w/640/i/c2a4423f1c6fd92da66185708cfd71fc21a9f93d79849ea4c1a86b8b092e729e/-8_o.jpeg" /> <img width="640" height="448" width_o="640" height_o="448" data-src="https://freight.cargo.site/t/original/i/5e6907a3c16ad9a023e807012c115dc0229311a2ec3b1e0b992fd5c1a3a54fc3/-7_o.jpeg" data-mid="4638757" border="0" src="https://freight.cargo.site/w/640/i/5e6907a3c16ad9a023e807012c115dc0229311a2ec3b1e0b992fd5c1a3a54fc3/-7_o.jpeg" /> <img width="800" height="560" width_o="800" height_o="560" data-src="https://freight.cargo.site/t/original/i/e1a440c02721d2d621e75aed6c62483753948e4d6dad741b4c5a03ffb046a577/-1_o.jpeg" data-mid="4638758" border="0" src="https://freight.cargo.site/w/800/i/e1a440c02721d2d621e75aed6c62483753948e4d6dad741b4c5a03ffb046a577/-1_o.jpeg" /> THE SCIENCE BEHIND AN ANSWER Finally, we created a deep-dive video explaining exactly how Watson answered a question. Recognition Included: Cannes - Gold, PR, Technology and Manufacturing - Silver, PR, Best Use of Live Events - Shortlist,&nbsp;Titanium and Integrated- Shortlist, Integrated Campaign led by PR- Shortlist, Promo, Best Sponsorship or Partnership Campaigns- Shortlist, Promo, Best Integrated Campaign led by Promotion and Activation One Show - Silver, Innovation in Advertising - Bronze, Integrated Campaign D&amp;AD- Wood Pencil, Integrated &amp; Earned Media Clio Awards- Gold, Content &amp; Contact London International Awards- Gold, Integrated Campaign Role: Senior Copywriter, Creative Lead Agency: Ogilvy https://nielswest.cargo.site/IBM-Ninjas-vs-Superbugs Tue, 10 Dec 2013 17:24:21 +0000 Niels West https://nielswest.cargo.site/IBM-Ninjas-vs-Superbugs Ninjas vs Superbugs Superbugs – or, drug resistant bacteria – are a growing threat. To fight them, IBM Research is developing a new weapon in its lab: Ninja Polymers. Why are they called Ninjas? Well, according to the very IBM scientists that created them, Ninjas are the Chuck Norris of nanoparticles. And they kill deadly bacteria in an entirely new way – quickly, silently, and for good. We’d been telling the world about the amazing things IBM Research was working on, and since Ninja Polymers are too small to actually see in action, we told this story with 3D-printed puppets based on microscopic images, creating scientific personalities in the process. Every good movie deserves a poster. You can check out its accompanying "infogif" here. I think I just made up that word. It's going to be big. <img width="2750" height="4250" width_o="2750" height_o="4250" data-src="https://freight.cargo.site/t/original/i/b3d446c13b82a93da531dbe1177db4f3e33f304c996a4bfc942ec52eb6b60dfb/11240762846_5b12d8df15_o_o.jpg" data-mid="4638800" border="0" src="https://freight.cargo.site/w/1000/i/b3d446c13b82a93da531dbe1177db4f3e33f304c996a4bfc942ec52eb6b60dfb/11240762846_5b12d8df15_o_o.jpg" /> A longer video took viewers behind the scenes and dove into the science. Recognition Included:Cannes, 2014-Bronze Lion, health, education and services One Show, 2014-Merit, craft animationAICP, 2014-Shortlist, design Role: Creative Director, Copywriter Agency: Ogilvy https://nielswest.cargo.site/Indeed-Fair-Chance-Hiring Wed, 13 Dec 2023 22:12:31 +0000 Niels West https://nielswest.cargo.site/Indeed-Fair-Chance-Hiring Everyone deserves a fair chancePeople who have been incarcerated face an unemployment rate of over 27% - higher than what the U.S. experienced even during the Great Depression. Indeed believes everyone deserves a fair chance at a job, regardless of their criminal history.&nbsp;To spread the word, we partnered with the Wall Street Journal to film a short documentary in New Orleans and write an article featuring successful cases of Fair Chance Hiring. At Indeed Futureworks, we filled the space with large-scale portraits of job seekers with a criminal record. Each photo led to a video featuring the story behind the portrait. &nbsp;Click on a photo to watch the story.&nbsp; <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d7f07fb8e1a95f4daa9e3e51f6d5d2bad4056687e8722d2e103ab8a9ae8db948/403A9515.jpg" data-mid="200004531" border="0" src="https://freight.cargo.site/w/1000/i/d7f07fb8e1a95f4daa9e3e51f6d5d2bad4056687e8722d2e103ab8a9ae8db948/403A9515.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a1381e8d7194517f79177c7c8ca692b1e08dbc3a37d569f463bc61bffd2aa94e/CI4A9038.jpg" data-mid="200004539" border="0" src="https://freight.cargo.site/w/1000/i/a1381e8d7194517f79177c7c8ca692b1e08dbc3a37d569f463bc61bffd2aa94e/CI4A9038.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1c49fd09bacf26bff318db0889d6c7983212d1b0b23229233d3a565c6612f0e8/403A2868.jpg" data-mid="200004530" border="0" src="https://freight.cargo.site/w/1000/i/1c49fd09bacf26bff318db0889d6c7983212d1b0b23229233d3a565c6612f0e8/403A2868.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a302f19915a3c9db6de961e10b2ebb06cf7c93a66c02c53c35d7482f8e765a7c/CI4A8251.jpg" data-mid="200004535" border="0" src="https://freight.cargo.site/w/1000/i/a302f19915a3c9db6de961e10b2ebb06cf7c93a66c02c53c35d7482f8e765a7c/CI4A8251.jpg" />Role: Creative Lead, CopywriterAgency: Indeed CreativeRecognition Included:One show 2024-Merit, cultural driver-Merit, sustainable development Drum &nbsp;Content Awards 2024-Finalist, social purpose: inclusivity and diversity -Finalist, social purpose: big picture https://nielswest.cargo.site/Google-Frightgeist Sat, 23 Jan 2016 20:31:14 +0000 Niels West https://nielswest.cargo.site/Google-Frightgeist Google FrightgeistEvery day, over 3 billion searches take place on Google, and Google Trends can give people an unparalleled look at what the world is searching for. With Frightgeist, we used Google Trends to help people avoid showing up to Halloween parties dressed as the 14th Harley Quinn. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f5a2df7bd024e76c1755753457e0486ecd3f4c4a095455966cb9fb3f693ff9d4/Blankgeist-L-Deck--1.jpg" data-mid="4638797" border="0" src="https://freight.cargo.site/w/960/i/f5a2df7bd024e76c1755753457e0486ecd3f4c4a095455966cb9fb3f693ff9d4/Blankgeist-L-Deck--1.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/1c7ebff60e171756d8468df97c3a6efa93b3b252543adc7ecda514280b138134/Blankgeist-L-Deck--2.jpg" data-mid="4638796" border="0" src="https://freight.cargo.site/w/960/i/1c7ebff60e171756d8468df97c3a6efa93b3b252543adc7ecda514280b138134/Blankgeist-L-Deck--2.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/559eb2afe34de1102bce7c93d6ca395cfa725369086ee546588fe6587f6e32b3/Blankgeist-L-Deck--4.jpg" data-mid="4638794" border="0" src="https://freight.cargo.site/w/960/i/559eb2afe34de1102bce7c93d6ca395cfa725369086ee546588fe6587f6e32b3/Blankgeist-L-Deck--4.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c97a4ac0c6b57309e2de01e34d2c49c68303b075d1d0bdb5b77c0b33f63aadb8/Blankgeist-L-Deck--5.jpg" data-mid="4638793" border="0" src="https://freight.cargo.site/w/960/i/c97a4ac0c6b57309e2de01e34d2c49c68303b075d1d0bdb5b77c0b33f63aadb8/Blankgeist-L-Deck--5.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/03c23eb39927f680c0c5bc8cff150e034bd38b1a3d28bd89aae660e54a690506/Blankgeist-L-Deck--7.jpg" data-mid="4638791" border="0" src="https://freight.cargo.site/w/960/i/03c23eb39927f680c0c5bc8cff150e034bd38b1a3d28bd89aae660e54a690506/Blankgeist-L-Deck--7.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/df54550d5066456d72a4b3389e43413731b9b6fad39879d150b3a879b47627cd/Blankgeist-L-Deck--9.jpg" data-mid="4638789" border="0" src="https://freight.cargo.site/w/960/i/df54550d5066456d72a4b3389e43413731b9b6fad39879d150b3a879b47627cd/Blankgeist-L-Deck--9.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/585ac5bcc2a1c20d5282ade92a88737344b5f34a57faee8c8124082cc0557e33/Blankgeist-L-Deck--10.jpg" data-mid="4638787" border="0" src="https://freight.cargo.site/w/960/i/585ac5bcc2a1c20d5282ade92a88737344b5f34a57faee8c8124082cc0557e33/Blankgeist-L-Deck--10.jpg" /> Recognition Included: Webby Awards- Webby winner, best visual design, function Role: Creative Lead, Copywriter Agency: Google Creative Lab https://nielswest.cargo.site/IBM-Clear-Your-Desktops Fri, 23 Apr 2010 14:10:25 +0000 Niels West https://nielswest.cargo.site/IBM-Clear-Your-Desktops Clear your desktops This teaser campaign helped IBM introduce its new version of Lotus Notes by showing exactly what it did. Video Site <img width="929" height="474" width_o="929" height_o="474" data-src="https://freight.cargo.site/t/original/i/39cb201a1c9c39105eca02a14af89e049cdca4dc4d597dc372e654b059d91331/Home copy_o.jpg" data-mid="4638804" border="0" src="https://freight.cargo.site/w/929/i/39cb201a1c9c39105eca02a14af89e049cdca4dc4d597dc372e654b059d91331/Home copy_o.jpg" /> <img width="929" height="474" width_o="929" height_o="474" data-src="https://freight.cargo.site/t/original/i/e48e6cd16319fc72b442922a93cb0f20d402f2bf76097085151f39edb995518d/Duster copy_o.jpg" data-mid="4638803" border="0" src="https://freight.cargo.site/w/929/i/e48e6cd16319fc72b442922a93cb0f20d402f2bf76097085151f39edb995518d/Duster copy_o.jpg" /> <img width="929" height="474" width_o="929" height_o="474" data-src="https://freight.cargo.site/t/original/i/12544ac35e147c6d00f8f711361070ca30deb7833732f053f8f61bd9334b4703/Iguana_o.jpg" data-mid="4638802" border="0" src="https://freight.cargo.site/w/929/i/12544ac35e147c6d00f8f711361070ca30deb7833732f053f8f61bd9334b4703/Iguana_o.jpg" /> Role: Copywriter Agency: Ogilvy